"IT’S THE FEELING - NOT JUST THE LOOKS"
For over 38 years, New Shades has focused on skin rehabilitation, skincare education, facial demonstrations, and confidence-building beauty solutions. The New Shades range has achieved outstanding success across South Africa, Botswana, Namibia, Lesotho and Swaziland earning a loyal customer base through exceptional customer satisfaction and instant visible results. New Shades products is a premium quality German sourced product, packaged under the trusted New Shades brand. What makes the range unique is its ability to deliver immediate, natural-looking coverage while supporting long-term skin recovery. The result is enhanced beauty, restored confidence, and healthier-looking skin.
All our products are Hypoallergenic, Non-Comedogenic and are NOT tested on animals.
Expertly formulated to cover, protect and beautify
New Shades Cover Cream
Cover, protect and Beautify. Available in 19
perfectly formulated shades to match every
skin tone.
Confidence Vit E With Collagen Moisturizer 50ml
With Collagen. Deep hydration for skin
nourishment and barrier support.
Confidence Face Wash
With Bergamot Essence. antioxidant,
gentle, and refreshing start to your day.
Translucent Powder
Smooth. Set. Perfect. Achieve a flawless, long-lasting matte finish without dulling your natural radiance.
New Shades Cover Cream
Cover, protect and Beautify. Available in 19
perfectly formulated shades to match every
skin tone.
Confidence Vit E With Collagen Moisturizer 50ml
With Collagen. Deep hydration for skin
nourishment and barrier support.
Confidence Face Wash
With Bergamot Essence. antioxidant,
gentle, and refreshing start to your day.
Translucent Powder
Smooth. Set. Perfect. Achieve a flawless, long-lasting matte finish without dulling your natural radiance.
New Shades Skincare program
A simple, effective 4-step routine designed to optimize your skin's health and appearance.
1. Cleanse
Purify and prepare your
canvas gently.
2. Treat
Deliver targeted active ingredients.
3. Cover
Conceal imperfections
while healing.
4. Set
Lock in moisture and defend
your skin.
The History of New Shades
Built on Experience, Passion, and Purpose
For over 38 years, New Shades has been dedicated to understanding and addressing the
unique skincare needs of our community. Our formulations
contain no harsh chemicals in favour of nurturing, effective ingredients.
We believe that true beauty stems from healthy skin. Our story is built on the promise to not
just temporarily cover blemishes, but to actively help heal and protect, ensuring a radiant
complexion that stands the test of time.