The skincare industry is highly competitive and constantly evolving. Every day, more people are searching for solutions to damaged, sensitive, and problem-prone skin. This growing demand has created a need for products that not only conceal imperfections but also rehabilitate and protect the skin.
New Shades products is a premium quality German sourced product, packaged under the trusted New Shades brand. What makes the range unique is its ability to deliver immediate, natural-looking coverage while supporting long-term skin recovery. The result is enhanced beauty, restored confidence, and healthier-looking skin.
All our products are Hypoallergenic, non-comedogenic and are NOT tested on animals.
The New Shades System
New Shades provides a natural-looking cover that protects the skin while allowing it to recover gradually and safely.
New Shades offers a simple yet highly effective skincare routine:
CLEANSE • TREAT • COVER • PROTECT
This process helps improve the appearance of the skin while restoring confidence and promoting long-term skin health. New Shades is not an overnight miracle cure. Instead, it supports a natural, effective, and lasting recovery process when harmful creams and bleaching agents are avoided.
Conceal, Protect and Beautify
The New Shades range includes 19 expertly developed cover cream shades designed to conceal:
- Spots
- Blemishes
- Pigmentation marks
- Uneven skin tone
- Scarring
The result is natural coverage with long-lasting grooming benefits. New Shades instantly conceals imperfections while enhancing the skin’s appearance.
Confidence Face Wash
Our Confidence Face Wash contains Bergamot, known for its antiseptic, antitoxic, and analgesic properties. It helps cleanse the skin, remove bacteria, and restore the skin’s natural beauty.
Vitamin E Moisturiser with Collagen
Our Vitamin E Moisturiser with Collagen penetrates deeply into the skin to help:
- Plump and hydrate skin cells
- Improve elasticity
- Promote a fresher, younger appearance
- Soothe acne-prone skin
- Assist in the repair of scar tissue
Importantly, this cream contains no harsh chemicals that may damage or irritate the skin.
NEW SHADES TRANSLUCENT POWDER
Smooth • Set • Perfect
Lightweight Setting Powder for a Flawless Finish
New Shades Translucent Powder is a finely milled setting powder designed to help create a smooth, natural-looking matte finish while extending the wear of your make-up throughout the day.
Available in translucent light, medium and dark to complement our dark and light range of foundation tones.
Confidence Through Transformation
New Shades has become the “saving face” for thousands of people across Africa. Some use it to conceal scars and skin imperfections, while others simply use it to enhance their natural beauty.
No matter the condition of your skin, the New Shades transformation is designed to help you look and feel your best.
New Shades Promise
Our experience has shown that once someone becomes a New Shades user, they remain a loyal New Shades user.
New Shades — restoring confidence, enhancing beauty, and protecting skin naturally.
4 STEPS TO BEAUTIFUL SKIN – LOOK BEAUTIFUL AND FEEL GREAT